Many have blamed the UFC’s failures in fighter relationship management and merchandising on a UFC management team that was simply stretched too thin. Thus, yesterday’s news that Lorenzo Fertita is moving over to the UFC in order to help facilitate the organization’s international expansion can only be seen as a good thing. In order to […]
UFC
UFC to Counter Affliction PPV?
Sherdog is reporting that the UFC is putting together a live card to counter Affliction’s PPV debut on July 19th. However, the real threat to Affliction’s PPV is that according to the article, the UFC would like to air the card on SpikeTV, which would cost viewers about $45 less than the Affliction PPV. This […]
UFC Signs Another Marketing Deal
The New York-based licensing and manufacturing company, Silver Buffalo, announced it has signed a licensing agreement with the UFC. According to Silver Buffalo the products will include watches, barware & bar accessories, lighting, wall décor, and billiards & darts accessories. Silver Buffalo’s Vice President, Greg Alprin tells MMAPayout.com that this deal will further the UFC’s […]
Undertones of MMA: UFC by KO
Woven within last week’s announcement that toymaker Jakks Pacific will create UFC fighter action figures is yet another way in which the UFC is looking to maintain market dominance: through market saturation. Perhaps the greatest thorn in the side of relatively new promotions like EliteXC, the IFL and Affliction, is how most MMA fans use […]
Undertones of MMA: Sport or Lifestyle?
On its best nights, the recipe for great MMA was real simple: equal parts pro-wrestling and boxing. The pageantry of the former, combined with the legitimacy and unscripted nature of the latter were thought to make for an intoxicating night of fights. However, Tuesday’s dichotic announcements are an indication that since its assumed all MMA […]