Spike TV has announced a new piece of digital programming to accompany The Ultimate Fighter 10: Heavyweights called “The Ultimate Fighter: The Aftermath.”
It looks to be a roundtable analysis show that will be available online every Monday. Former TUF winner Amir Sadollah will host the show and moderate a discussion between fans and the two fighters that participated in the fighting of that particular show.
Here’s the press release:
New York, New York, September 22, 2009 – Spike TV’s hit series “The Ultimate Fighter” has propelled mixed martial arts into the American mainstream while becoming the most successful franchise in the network’s history. With its tenth iteration having premiered to record ratings, Spike.com will launch the original series “The Ultimate Fighter: The Aftermath.” Hosted by Amir Sadollah, the new show will be a video roundtable discussion about the on-air episode that precedes it, with the fighters that competed in an elimination bout on hand to talk about what went on, both inside and outside of the Octagon™, during “The Ultimate Fighter: Heavyweights.”
“‘The Ultimate Fighter: Heavyweights’ promises to be the show’s biggest season yet, and Spike.com has enjoyed great success with its ‘Aftermath’ franchise,” said Jon Slusser, SVP, Spike digital entertainment. “In combining the two, this new show will deliver exclusive content to our audience, and allow Spike viewers and members of our online community to interact with our signature franchise in new ways.”
Premiering Tuesday, September 22 on Spike.com, “The Ultimate Fighter: The Aftermath” will allow fans, for the first time in the show’s history, to pose their questions about “The Ultimate Fighter: Heavyweights” directly to the fighters involved. UFC® president Dana White will be on hand for the premiere episode, and, over the course of the season, coaches Rashad Evans and Rampage Jackson, as well as the show’s entire cast, including Kimbo Slice, Wes Sims, Marcus Jones, and Roy Nelson, will stop by to take part in “The Aftermath.”
Payout Perspective:
MMAPayout.com has talked a lot about “corollary programming” in various different articles over the last year, and this is yet another example of the UFC and Spike TV taking steps to ensure fans can access additional content – content that will eventually push consumers through to the PPV events.
If the Aftermath show is done properly, it should help the UFC and Spike boost their ratings even further.
Leave a Reply