Glory Kickboxing: Dubai on SpikeTV which aired last Friday drew an average of 359,000 viewers according to Nielsen sources. The event, a part of Spike TV’s new Friday night rebranding for combat sports aired from 10:00pm to 12:07am on the east coast. It featured two world title fights. Glory Ratings on Spike TV: Glory 11: […]
TV
UFC Fight Night 63: 389K viewers; prelims 304K viewers
MMA Payout has learned from Nielsen sources that UFC Fight Night 63: Mendes vs. Lamas on Fox Sports 1 on Saturday drew 389,000 viewers for its main card which aired Saturday afternoon from 1:00pm ET to 4:00pm ET. The event peaked with 489,000 viewers from 1:30pm to 1:45 pm ET. The Saturday night replay (8:00pm […]
The Interview with Professor Nicholas Watanabe
MMA Payout had the opportunity to speak with University of Missouri professor Nicholas Watanabe. His most recent study focuses on research related to the PPV habits of UFC fans as opposed to those that attend live events. The results are interesting. Notably, his findings suggest that Heavyweights draw more on PPV than other weight classes. […]
Top Rank to air boxing series on truTV
Earlier this week Top Rank Boxing and truTV announced a deal that would put boxing on the Turner Network starting with live fight cards on Friday, May 1st. truTV is best known for running men’s NCAA Basketball Tournament games during March. Otherwise, most sports fans would not know of the network’s existence. The series will […]
Bellator 135 DVR bumps rating up to 670K viewers
MMA Payout has learned from a Nielsen source that the Bellator 135 adjusted viewership drew an additional 70,000 viewers for a total of 677,000 viewers. In addition, the peak for the show went up from the original 922,000 viewers to 984,000. Payout Perspective: The adjusted viewership average is approximately 740,000. The gains from the DVR […]