MMA Payout had the opportunity to speak with University of Missouri professor Nicholas Watanabe. His most recent study focuses on research related to the PPV habits of UFC fans as opposed to those that attend live events. The results are interesting. Notably, his findings suggest that Heavyweights draw more on PPV than other weight classes. […]
TV
Top Rank to air boxing series on truTV
Earlier this week Top Rank Boxing and truTV announced a deal that would put boxing on the Turner Network starting with live fight cards on Friday, May 1st. truTV is best known for running men’s NCAA Basketball Tournament games during March. Otherwise, most sports fans would not know of the network’s existence. The series will […]
Bellator 135 DVR bumps rating up to 670K viewers
MMA Payout has learned from a Nielsen source that the Bellator 135 adjusted viewership drew an additional 70,000 viewers for a total of 677,000 viewers. In addition, the peak for the show went up from the original 922,000 viewers to 984,000. Payout Perspective: The adjusted viewership average is approximately 740,000. The gains from the DVR […]
WSOF 19: 216,000
MMA Payout has learned via Nielsen sources that World Series of Fighting 19 on Saturday drew 216,000 viewers on NBC Sports Network. The ratings slightly improve on its last event in February. The event featured an exciting bout between WSOF lightweight champion Justin Gaethje and Luis Palomino. Gaethje stopped Palomino in the third round. The […]
Bellator 135: 607,000 viewers
Bellator 135 drew an average viewership of 607,000 viewers on Friday night according to Nielsen sources. It was the lowest output for a Bellator event this year. In the main event, Marcos Galvao won the Bellator bantamweight title making Joe Warren submit to a knee bar. There was also an exciting undercard fight with Hideo […]