The New York Times Fashion and Style section this week had a feature entitled, “The Fight Club Generation.” The article details the fascination of MMA with youths to young adults. The article which reports at a regional MMA card in Atlantic City focuses on youth interest in mixed martial arts. The article refers to the […]
Tapout
TapouT to debut new commercial during TUF
TapouT is releasing a new commercial which will debut this Friday night during The Ultimate Fighter on FX. The commercial features Chael Sonnen, Gilbert Melendez, Ryan Bader among others. Payout Perspective: The commercial supports TapouT’s #MyFightMatters initiative in which the brand offers weekly prizes for those that follow TapouT on twitter and adds the hashtag. […]
TapouT-UFC announce new sponsorship deal
Longtime sponsor of the UFC, TapouT announced a new multi-year deal with the company and new title as “official lifestyle apparel partner” of the Ultimate Fighting Championships. Via TapouT/UFC press release: The multi-year deal gives TapouT exposure at UFC® events broadcast on Pay-Per-View, FX and FUEL TV via canvas logos, bumpers and billboards. In addition, […]
UFC 140: Payout Perspective
Welcome to another edition of Payout Perspective. This week we look at the UFC’s return to Toronto as the UFC made a stop at the Air Canada Center as Jon Jones defended his title against Lyoto Machida. Jones chokes out Machida Despite losing the first round, Jon Jones showed resolve to come back and defeat […]
Authentic Brands Group sends cease and desist to nonprofit
Authentic Brand Group (ABG) recently sent a cease and desist notice to nonprofit Tap Out Cancer for use of the “TapouT” trademark. As a result, the small nonprofit must rename itself. According to its web site, Tap out Cancer is a nonprofit which raises awareness through the Brazilian Ji Jitsu community. It raises money “[t]hrough merchandise […]