It was announced today that Fighter’s Only magazine has entered into a partnership with Tapout Clothing to launch a specialty line of Fighters Only apparel. Here’s a snippet of the press release, and it’s followed by some Payout Perspective: FIGHTERS ONLY TEAMS WITH TAPOUT TO LAUNCH CLOTHING LINE Premier Mixed Martial Arts Apparel Company to […]
Tapout
TapouT Black Friday
I’m making a brief return from my sabbatical just to bring some more awareness to something that has evolved over the last 24 hours. As the result of the tragic death of Charles “Mask” Lewis, co-founder of TapouT Clothing, the MMA community has collectively banded together in support of the late pioneer by naming today […]
MMA Elitism and Brand Backlash
“If I see one more Affliction or TapouT shirt in the club again, I’m going to puke…” It’s a common backlash response that I hear from MMA’s hardcores and it represents an equally common behaviour that has been observed in a variety of circumstances. For years the dedicated fanbase of MMA has been happy and […]