Starting with UFC 324 Saturday night UFC fighters will have the opportunity to obtain a $100K bonus check. Dana White told Sports Business Journal that the four individual performance bonuses will rise to $100,000. The UFC will give a $25,000 performance bonus to any fighter who wins by KO or Submission but doesn’t get one […]
Sports Business Journal
Wingstop invests more into TKO sponsor space
UFC sponsor Wingstop is making more of a buy into sponsor inventory of TKO Group Holdings properties. According to the Sports Business Journal, TKO has “upsold” Wingstop into inventory sponsor space at upcoming events including this weekend’s two-day SummerSlam event at MetLife Stadium. Wingstop, which began sponsoring the UFC despite “sharing” the space with Dave’s […]
UFC wins Sports League of the Year
The UFC won Sports League of the Year for the second time at the Sports Business Journal annual awards. SBJ cited record-breaking revenue and sponsorships as a reason to make it Sports League of the Year. The promotion also won the award in 2022. UFC Chief Content Officer Craig Borsari accepted the award on behalf […]
Report: UFC media rights deal with BT Sport will nearly double
The Sports Business Journal reports that the UFC media deal with BT Sport will almost double. According to the report, it will also work with Discovery as part of a beginning of a new relationship that may usurp the North American rights that ESPN currently has for the MMA promotion. The UFC will see exponential […]
Taylor-Serrano nearing historical MSG sellout
The Sports Business Journal reports that Madison Square Garden has sold around 14,000 tickets to the April 30th fight between Amanda Serrano and Katie Taylor. It is on track to be a sellout according to an SBJ source. If the two women sell out the 20,000 seat around, it would be the first time that […]