The Sports Business Journal unveiled its Combat Sports Special Issue this past week which included several interesting tidbits about the changing landscape of boxing. One of the points it reported on was the importance of social media among combat sports athletes. MVPIndex compiles the reach, engagement and conversation among 90,000 athletes. This year, Conor McGregor […]
Sports Business Journal
ONE CEO & Founder talks U.S. expansion and how it will be different from UFC in SBJ interview
In an interview with the Sports Business Journal, ONE Championship’s Chatri Sityodtong talked about the company’s inroads into the United States. The company’s Founder and CEO described ONE as the power in the Eastern hemisphere and the UFC as the power in the Western hemisphere to comprise of a global duopoly in the field of […]
Sponsors gear up for Summerslam this Sunday
The biggest WWE event of the summer occurs this Sunday as Summerslam will take place on Sunday, August 19th at the Barclays Center in Brooklyn. The Sports Business Journal reports on the sponsors that are using the event as an activation for its brand. The event will be co-presented by KFC and Cricket Wireless. Also, […]
UFC median TV audience age is 49 compared to 34 in 2006 according to SBJ study
The Sports Business Journal reports that television viewer data for 25 sports, including the UFC, boxing and pro wrestling, reflect that the median age of TV viewers have increased from 2006 to 2016. The commissioned study by Magna Global, shows that pro wrestling, the UFC and action sports have shown the most dramatic increase in […]
SBJ 2017 predictions has UFC staying with Fox
The Sports Business Journal’s John Ourand offered up predictions for 2017 in sports media. One of his predictions was how much and with what media outlet the UFC would sign with when its current media rights deal ends. He predicts that the UFC would re-up with Fox for $300 million per year. The prediction is […]