Welcome to another edition of Payout Perspective! This week we’ll be taking at look at UFC 125: Resolution which was held on January 1, 2011 at the MGM Grand in Las Vegas Nevada. The event featured a lightweight title fight between Frankie Edgar and Gray Maynard, but the likes of Chris Leben, Brian Stann, Thiago […]
sponsorships
WEC 53: Payout Perspective
Welcome to another edition of Payout Perspective: WEC edition. The final WEC event took place in Glendale, Arizona at the Jobing.com arena. In the main event, hometown favorite Benson “Smooth” Henderson faced Anthony “Showtime” Pettis. Fitting for the WEC, it ended with a flourish with the kick seen everywhere. Business Storylines It’s Showtime! Pettis claims […]
UFC Makes Weekly Top Twitter Trends List
Simon Dumenco of Advertising Age reports on the trendiest topics on Twitter from last week. The list includes the UFC at #10, ahead of the NFL and the other major North American sports leagues. “And it’s interesting to me,” Liz continues, “how in the past couple of years, the UFC — Ultimate Fighting Championship — has become […]
Report: MusclePharm to settle outstanding debt from WEC sponsorship
In the last days of its existence, a report has surfaced indicating that Musclepharm, the WEC’s official supplement company, owed the WEC $375,000 in sponsorship fees. The WEC issued two invoices to MusclePharm for a total of $500,000, and while MusclePharm was only able to pay for half of the first one, they came up with none of […]
UFC 124: Payout Perspective
Welcome to another edition of Payout Perspective! This week we’ll be taking a look at UFC 124: St-Pierre vs. Koscheck II which was held at The Bell Centre in Montreal, Quebec on Saturday, December 11th. The event was headlined by the much anticipated welterweight title showdown between Ultimate Fighter Season 12 coaches Georges St-Pierre and […]