Welcome to another edition of Payout Perspective! This time we look at UFC 146 at the Mandalay Bay Events Center (if you are Frank Mir), if you are everyone else it was at the MGM Grand in Las Vegas, Nevada. JDS KOs Frank Mir Just one takedown attempt stuffed by JDS, did the trick and […]
sponsorships
Apex Sports Agency Acquires One Fighting Championship North American Brand Rights
Apex Sports Agency (ASA) today announced that a partnership with top Asian fight organization ONE Fighting Championship (ONE FC) has been agreed to. With this pact, ASA will now exclusively handle all North American sponsorship and media negotiations for ONE FC. ONE FC is one of the world’s largest mixed martial arts (MMA) promotions. They […]
Golden Boy sets record highs for Mayweather-Cotto
The Sports Business Journal reports on Golden Boy’s haul of blue chip sponsors for this Saturday’s Mayweather-Cotto fight. Corona, not Tecate, will have the center of the ring as the beer sponsor recently signed with Golden Boy. In addition to the new beer sponsor, “AT&T, DeWalt, O’Reilly Auto Parts, History Channel and the Mexican state […]
The pro wrestling post: Eyeblack, WWE pre-PPV hype and Bellator to Thursdays on Spike?
Welcome to another edition of the pro wrestling post. Shawn Michaels deal with Eyeblack Former WWE superstar Shawn Michaels has signed an endorsement deal with Eyeblack. The company produces under-eye eyeblack with phrases and logo. Seattle Seahawks running back Marshawn Lynch is also sponsored by Eyeblack. The deal according to the press release allows Eyeblack […]
Blue Chip Sponsor Anheuser-Busch Warns UFC About Fighters’ Sexist, Homophobic Comments
AdvertisingAge reports that Anheuser-Busch, a major blue chip sponsor for the UFC, has “reprimanded the mixed-martial arts organization for remarks made by some fighters”. Multiple advocacy groups have recently criticized UFC employees and fighters for using comments described as “sexist and homophobic.” A-B recently released a press release which stated the following: “We’ve communicated […]