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UFC 115: Payout Perspective

June 14, 2010 by Kelsey Philpott 13 Comments

Welcome to another edition of Payout Perspective! This week we’ll be taking a look at the UFC’s debut in Vancouver, British Columbia with UFC 115: Liddell vs. Franklin. The sold out event at General Motors Place featured a light heavyweight bout between two UFC legends – Liddell and Franklin – in addition to a co-main […]

Filed Under: booking, Featured, marketing, Public Relations, TV, UFC

UFC 114 Coverage @ MMAPayout.com

May 26, 2010 by Kelsey Philpott Leave a Comment

The following UFC 114 media content will be available through MMAPayout.com this week according to the schedule below. Also, keep an eye out for other fight week promo material on ESPN and other networks. UFC 114 press conference: Wednesday, May 26th @ 1PM PT UFC 114 weigh-in: Friday, May 28th @ 4PM PT UFC 114 […]

Filed Under: MMAPayout.com, Public Relations, UFC

UFC to Make Major Announcement in Toronto

May 20, 2010 by Kelsey Philpott 6 Comments

The Canadian Press are reporting that the UFC will make a major announcement at Toronto’s Rogers Centre next Tuesday, but it’s unlikely that the news will pertain to legalization in Ontario. The Ultimate Fighting Championship is set to hold a press conference next Tuesday at Rogers Centre in Toronto, where the Las Vegas-based mixed martial […]

Filed Under: Public Relations, UFC

Rampage-Rashad Feud Gone Too Far?

May 20, 2010 by Kelsey Philpott 3 Comments

Damon Martin of MMAWeekly helps to transcribe part of this week’s UFC 114 media conference call with Rashad Evans and Rampage Jackson that, at several points, became quite heated. Martin then poses the following question: When does trash talk become political talk become social commentary become hate speech? Were Evans and Jackson over the line […]

Filed Under: mainstream, marketing, media, politics, Public Relations, UFC

MMA and Bad Publicity

May 11, 2010 by Kelsey Philpott 7 Comments

The San Diego Union-Tribune recently published a database that details the arrests of nearly 500 active National Football League players since the year 2000 and I thought it might serve as the basis for an interesting discussion. MMA is often heavily criticized when a member of its community gets into trouble: Rampage Jackson, War Machine, […]

Filed Under: legal, Public Relations

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