The San Francisco Chronicle has the details surrounding the official opening of the first UFC Gym in Concord, California. The UFC took its most recent step to expand its brand last week with the opening of its first gym in Concord and, while the new venture has certainly appealed to UFC fans eager to train […]
UFC
Valuing Sponsorships in MMA
MMAPayout.com has talked a lot about sponsorships in the past few months, but a great deal of that discussion has avoided fighter sponsorship in favour of those surrounding corporate sports properties. The Bud Light and Harley-Davidson deals within the industry naturally draw a lot of attention. However, in the long run, they are no more important than the […]
ESPN Should Be UFC’s First Choice
John Ourand of the Sports Business Journal explains why Monday Night Football has been so successful on ESPN: Howard Katz, the NFL’s senior vice president of broadcasting and media operations, is the executive tasked with creating the broadcasters’ schedules. He said the best “Monday Night Football” games on ESPN are the ones that allow the […]
UFC 106 Prelims on Spike
The UFC 106 Prelims on SpikeTV drew an average 1.3 million viewers last Saturday for a household rating of 1.0. It also delivered more in the key demographics than college football on the same night: “UFC 106 Prelims” on Spike TV delivered 1.3 million viewers and a 1.0 household rating on Saturday, November 21 (9:00-10:00pm […]