MMAPayout.com has learned that based on early returns, UFC 91 is expected to exceed 800,000 pay-per-view buys, but will likely fall short of the one million buy benchmark. Indications from the early numbers trickling in from the disparate pay-per-view universe suggest that the event will finish in the 800,000 – 900,000 buy range. While short […]
UFC
Reflections on a Changing MMA Financial Landscape
MMAPayout.com Special Contributor Todd Martin gives his take on the Fitch situation, what happened to Werdum and how both situations tie into the general UFC negotiating landscape. Todd has followed the business of MMA since its inception and has written about the business for a variety of publications including the Los Angeles Times, SI.com and […]
UFC Needs to Adapt Management Philosophy
Dana White has almost single-handedly navigated a tarnished brand and a banished sport from the brink of death to the brink of mainstream acceptance and international popularity. Along the way, he has used an unparalleled level of cunning skill and unrelenting passion to micro-manage every detail of the UFC in order to carve it a […]
MMAPayout.com on SI.com
UFC Launches Video on Demand with Verizon
Zuffa, LLC, owner of the Ultimate Fighting Championship, on Wednesday announced it has launched into the video on demand (VOD) spectrum of entertainment with Verizon FiOS TV. “As UFC continues to thrive in sports, we constantly look for new ways to deliver the UFC experience to our loyal fans around the world,” said Dana White, […]