UFC 264 is on pace to be one of the top gates in the promotion’s history as Dustin Poirier faces Conor McGregor in their third fight against one another. The event at the T-Mobile Arena in Las Vegas sold out when tickets became available and it is the fourth consecutive sell-out for the UFC since […]
UFC
UFC lands Cryto sponsor deal appraised at $175M for 10 years
ESPN reports that the UFC has signed a deal with Cryptocurrency platform Crypto.com to be the “Official Fight Kit Partner” of the company. Although terms of the deal were not disclosed publicly, it is said by people familiar with the partnership that it’s worth $175 million over 10 years. The multiyear deal will give Crypto.com […]
Gaethje-Chiesa video kicks off Jose Cuervo-UFC deal
Jose Cuervo is now the Official Tequila of the UFC. The announcement comes in conjunction with a video featuring Justin Gaethje and Michael Chiesa with the hashtag #CuervoInYour Corner. Gaethje and Chiesa bring their intensity to a square off at a house party. Both fighters released the video on their social media Tuesday. Watch me […]
Show Money: UFC Antitrust Update, Interim UFC HW title and the Pacquiao lawsuit
UFC flexes and announces Lewis-Gane ‘interim’ title match
The UFC will have an interim heavyweight champion as Derrick Lewis will fight Cyril Gane on August 7th at UFC 263 per ESPN’s Brett Okamoto. The news comes as a surprise considering that Francis Ngannou was not informed of the decision. Ngannou’s management was surprised as he is just three months removed from his win […]