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UFC

UFC to gain during NFL lockout?

March 23, 2011 by Jason Cruz 1 Comment

A recent op-ed on CBSNews.com believes that the UFC will be able to gain mainstream acceptance as the NFL muddles in labor uncertainty. It also takes aim at lawmakers that don’t see the sport as a source of revenue for a stumbling economy. Via CBSNews.com: The UFC may appear like an upstart against the NFL […]

Filed Under: regulation, UFC

Pettis signs sponsorship deal with Toyo Tires

March 22, 2011 by Jason Cruz 2 Comments

Toyo Tires, U.S.A. announced the signing of Anthony “Showtime” Pettis as a sponsor. Pettis will face Clay Guida in June in his UFC debut. Via Toyo Tires press release: Toyo Tire U.S.A. Corp. announces the sponsorship of UFC® Lightweight fighter, Anthony “Showtime” Pettis as a Team Toyo® Athlete for 2011. “We are excited to have […]

Filed Under: sponsorships, UFC

UFC 128: Payout Perspective

March 22, 2011 by Jason Cruz 12 Comments

Welcome to another edition of Payout Perspective. This time we look at UFC 128 held at the Prudential Center in Newark, New Jersey. The show was topped by Jon Jones stopping Mauricio Rua to win the UFC Light Heavyweight title. Jones fights crime, beats Rua To top off being a favorite , fighting close to […]

Filed Under: Featured, Form Athletics, gate, mainstream, marketing, media, Public Relations, sponsorships, Tapout, TV, Twitter, UFC

Jon Jones to appear on The Tonight Show Thursday

March 21, 2011 by Jason Cruz 1 Comment

It was announced via Dana White’s twitter account that Jon Jones will be a guest on The Tonight Show with Jay Leno. It will mark the first time that a UFC star will appear on the show. Although Rampage Jackson and Jacob Volkmann (H/t Mike Chiapetta) may have appeared on the show in the past, […]

Filed Under: Public Relations, TV, Twitter, UFC

GSP-Shields featured in “Primetime” series

March 20, 2011 by Jason Cruz 1 Comment

MMA Weekly reports that the UFC will run a GSP-Jake Shields “Primetime” series in leading up to their main event at UFC 129 in Toronto. Via MMA Weekly: “Yeah we’re going to do a Primetime on those two,” White confirmed to MMAWeekly.com.   “So everything you didn’t know about Georges St-Pierre from the other 7 Primetimes, […]

Filed Under: TV, UFC

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Live Nation has announced plans for a 5,500-capacity music venue in SODO, across from T-Mobile Park.

The venue will be an addition to the existing Boxyard development that houses Hatback Bar & Grille, Steelheads Alley, and Victory Hall.

The NCAA House Settlement Is Suddenly Unsettling via @sportico

Benson Henderson is returning to MMA with the #PFL. Please no.

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