The latest UFC Bud Light commercial has UFC ring girl Arianny Celeste promoting Bud Light Lime. Bud Light’s YouTube channel features Celeste rolling in a field of limes. Celeste suggestively talks about “butterfly guards” and “peruvian neckties” and at the end of the commercial she asks for a Bud Light Lime. Payout Perspective: This commercial […]
UFC
Details Emerge Involving “Affliction Trilogy” Cancellation and UFC/Affliction Deal in 2009
The Affliction vs M-1/Fedor Litigation has provided some great insight on the behind-the-scenes dealings throughout the lifespan of the Affliction/M-1 partnership, which includes the cancellation of the Trilogy event and a last minute deal between Affliction and the UFC. On June 7, 2011, a 55-page decision document was released, depicting in great detail as to […]
UFC 131 Prelims: 1.6 million viewers
MMA Junkie reports that Saturday night’s UFC 131 Prelims on Spike TV scored a strong average of 1.6 million viewers. Via MMA Junkie: The one-hour broadcast peaked with nearly 1.8 million viewers, and overall, scored a 1.0 household rating an average audience of 1.6 million viewers, tying it for third place all-time. Saturday night’s fights rank […]
White defends MMA in NY op-ed
Dana White made one last plea for the legalization of MMA in New York with an op-ed piece in today’s New York Daily News. While White hopes for a full NY Assembly vote, the current bill to legalize MMA is not expected to be passed. White argued to overturn the ban in the New York Daily News: It’s long […]
UFC 131: Payout Perspective
Welcome to another edition of UFC 131’s Payout Perspective. This time the UFC made its way north to the Rogers Arena in Vancouver, British Columbia, Canada. In the main event Junior dos Santos retained his #1 contender spot by pummeling Shane Carwin. JDS beats Carwin, Cain next Junior dos Santos soundly defeated Shane Carwin to retain his number […]