Late last week NBC Sports reported that the UFC will hold its first title fight since 2007 on cable television October 1st when Dominick Cruz defends his title against Demetrious Johnson. The title fight is a good way to showcase the smaller fighters and attract more viewers to Versus. Coming off his first title defense […]
UFC
The Hispanic market and MMA
This past week’s issue of the Sports Business Journal focused on the increasing importance of the Hispanic market. The numbers reveal that MMA is one of the most watched sports by the demographic. Research compiled by ESPN shows that households that speak Spanish, or mostly Spanish, are fans of MMA. MMA and wrestling (the study […]
Yahoo! Sports features Evans in Elite Athlete Workouts
Yahoo! Sports has a feature on its web site on Elite Athlete Workouts. This week it features Rashard Evans as he trains, mentally and physically for his upcoming fight. It also looks into Evans’ diet and nutrition. Broken into three videos, the workout feature looks at Evans and his workout regimen in preparing for a […]
Boston Pizza and UFC Canada enter into sponsorship agreement
Canada’s number one casual dining brand and sports bar, Boston Pizza, has entered into a multi-year sponsorship agreement with UFC Canada. Its the first major marketing partnership for the UFC in Canada. Via Showdown Joe: This new agreement gives Boston Pizza locations in Canada the opportunity to provide guests with an enhanced UFC experience when […]
Ranger Up “Out” As Sponsors for Strikeforce/UFC Fighters: Kennedy, Carmouche
MMAPayout recently reported that Zuffa had imposed a sponsor “fee” – similar to the UFCs – that impacted several Strikeforce fighters heading into the Strikeforce HW GP: Overeem vs Werdum event. This time, the sponsor fee will prevent MMA fighters Tim Kennedy and Liz Carmouche from wearing the Ranger Up brand during their upcoming bouts. […]