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UFC

UFC Primetime to air on Fox October 30th

August 31, 2011 by Jason Cruz 3 Comments

UFC Primetime will support Fox’s NFL single game lineup this fall. In a press release sent out today, Fox announced that the UFC would air its one hour special Sunday night October 30th. Also, Barclay’s Premier League soccer and a BCS college football championship special will complement weekends in which only one NFL game will […]

Filed Under: TV, UFC

UFC 134 Prelims: 1.3 million viewers

August 31, 2011 by Jason Cruz 2 Comments

MMA Junkie reports that the UFC 134 Prelims airing on Spike TV scored an average of 1.3 million viewers. In spite of power outages and a hurricane on the East Coast of the United States, the viewership remained solid. Via MMA Junkie: UFC 134 took place Aug. 27 at Rio de Janeiro’s HSBC Arena. It […]

Filed Under: ratings, TV, UFC

UFC 134 Rio – Payout Perspective

August 28, 2011 by Jason Cruz 12 Comments

Welcome to another edition of Payout Perspective! This time we take a look at UFC 134 held in Rio de Janeiro, Brazil at the HSBC arena. In the main event, Anderson Silva knocked out Yushin Okami in the second round. First round KOs in the featured bouts The most surprising thing of the evening was […]

Filed Under: Featured, Public Relations, sponsorships, UFC

Zuffa and Ubisoft settle lawsuit over video game packaging

August 27, 2011 by Jason Cruz 1 Comment

Zuffa announced this past week that it has settled its lawsuit with video game maker Ubisoft. The lawsuit arose out of Zuffa’s claim that Ubisoft’s “Fighter’s Uncaged” video game use of “ULTIMATE FIGHTING” in promoting its game. The Fight Lawyer has the background here. Via the UFC: Zuffa and Ubisoft jointly announce the resolution of […]

Filed Under: legal, UFC

UFC airs 134 prelims in “Little Brazil”

August 26, 2011 by Jason Cruz 2 Comments

The UFC announced earlier this week that it will air Saturday’s 134 prelims on the digital sign above the Doubletree Hotel in the “Little Brazil” neighborhood of Times Square. This is the first time the UFC has shown its fights in Times Square. UFC 134 prelims will air from 8 p.m. to 9 p.m. EST. The […]

Filed Under: UFC

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