Welcome to another edition of Payout Perspective. This week we look at UFC 139 at the HP Pavillion in San Jose, California where Dan Henderson defeated Maurico Rua in a 5 round battle. Henderson defeats Rua in instant classic It appeared that Dan Henderson would make short work of Mauricio Rua as it appeared that […]
UFC
UFC weigh ins provide comedy, branding opportunity
UFC 139’s weigh-ins last night provided some comic relief and three overweight fighters in preparation for tonight’s PPV. With some of the weigh-in comedy, one wonders whether the weigh-ins are now a place to work on fighters’ personal branding. Remember when putting on a Jabawockeez mask to intimidate your opponent at the weigh-ins caused a […]
Silva appears in Ford Commercial
Anderson Silva stars in a Ford commercial in Brazil. The Spider does not speak in the commercial but is proving to be an identifiable spokesperson. (H/t: Cage Potato) Payout Perspective: With the UFC Brazilian market growing, it looks like Silva is taking advantage of all the publicity. As we’ve seen, Silva is drawing many mainstream […]
UFC on FOX Network Debut: Payout Perspective
Welcome to another edition of Payout Perspective! This week we’ll be taking a look at the UFC on FOX network debut headlined by the UFC Heavyweight Title bout between Cain Velasquez and Junior Dos Santos. The event took place at the Honda Center in Anaheim, California and featured the HW title fight between Cain Velasquez […]
TUF 14 Episode 9: 1.4 million viewers
MMA Junkie reports that episode 9 of TUF 14 received an average of 1.4 million viewers. It scored an overall 1.1 household rating, as well as a 1.44 rating among men ages 18-49 and a 1.71 among men 18-34. Episode 1: 1.5 million Episode 2: 1.6 million Episode 3: 1.3 million Episode 4: 1.5 million […]