Ad Week reports that all ad inventory for Saturday night’s UFC on Fox event has been sold. Media buyers indicate that a 30 second spot for Saturday night cost “north of $100,000. Via Ad Week: Media buyers say a 30-second spot in The UFC on Fox cost just north of $100,000. Among the marketers advertising are […]
UFC
Update on Xyience Chapter 11 Bankruptcy case
Some interesting movement in the Chapter 11 Bankruptcy case of sport drink manufacturer Xyience. Last week, Forbes reported that Fertitta Enterprises was sanctioned by the Bankruptcy Court in Nevada for failing to provide certain information previously requested by the Bankruptcy trustee. The sanctions stem from Fertitta Enterprises’ failure to provide e-mails from its chief financial […]
UFC 138 on Spike TV: 1.8 million viewers
MMA Weekly reports that UFC 138 held on Saturday night on Spike TV garnered an average of 1.8 million viewers. The tape delayed broadcast finished first in its key demographics of men 18-34 and 18-49. Overall, UFC 138’s household rating was a 1.2. Via MMA Weekly: The UFC’s last trip to England, which was also tape-delayed, […]
Anderson Silva in pace car at NASCAR event this Sunday
Fox promoting UFC in preparation for Saturday night
The Sports Business Journal reports on Fox’s promotion in anticipation of the big debut of the UFC on Fox Saturday night. Notably, Lorenzo Fertitta stated that Zuffa will lose money Saturday night as it is virtually giving away an estimated $10-15 million PPV payday. The UFC hopes that Saturday night’s fight will create “100,000 new […]