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UFC 141: Payout Perspective

January 3, 2012 by Jason Cruz 22 Comments

Welcome to another edition of Payout Perspective. This time we look at a special Friday night event from the MGM Grand in Las Vegas, Nevada which featured Brock Lesnar versus Alistair Overeem. Overeem kicks Lesnar into retirement There’s a reason why Lesnar went off as the underdog in Vegas. It was uncertain how Lesnar would […]

Filed Under: Featured, new media, pay-per-view, payouts, ratings, Spike, sponsorships, TV, UFC

11 for 11: No. 1 UFC-Fox television deal

December 31, 2011 by Jason Cruz 2 Comments

The number one business story of the year was the UFC-Fox deal as mixed martial arts entered the mainstream with its 7 year, $90 million television rights deal. The deal was an upgrade from its $35 million a year deal with Spike TV. The longtime relationship between the UFC-Spike relationship deteriorated this year with passive […]

Filed Under: Featured, FOX, TV, UFC

MetroPCS becomes a UFC sponsor

December 30, 2011 by Jason Cruz 3 Comments

The UFC announced that MetroPCS will be the exclusive wireless sponsor of the UFC. The deal makes the second sponsor the UFC has picked up this month. Via UFC press release: MetroPCS will be integrated within UFC’s digital media assets and will produce exclusive content that will be distributed across several MetroPCS channels, including metropcs.com, MetroVISION, MetroSTUDIO and […]

Filed Under: sponsorships, UFC

UFC 141 salaries disclosed

December 30, 2011 by Jason Cruz 1 Comment

MMA Junkie reports the salaries for tonight’s event. Brock Lesnar leads the list of fighters with $400,000 with no win bonus. The salaries were disclosed by the Nevada State Athletic Commission today.Alistair Overeem is second on the wage list with $264,285.71 to show and $121,428.57 win bonus. The remainder of the card is as follows (via […]

Filed Under: payouts, UFC

11 for 11: No. 2 Zuffa buys Strikeforce

December 30, 2011 by Jason Cruz 3 Comments

The second biggest business story of the year shook the state of MMA. In March, Zuffa purchased its biggest rival, Strikeforce. It was reported that the purchase price was $40 million which included some debt repayment by Zuffa for Strikeforce. The deal occurred as Silicon Valley Sports and Entertainment, main financial backer of Strikeforce, wanted to […]

Filed Under: Featured, Strikeforce, UFC, Zuffa

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