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UFC 152: Payout Perspective

September 23, 2012 by Jason Cruz 7 Comments

Welcome back to another edition of Payout Perspective.  This time we take a look at UFC 152 coming from the Air Canada Centre in Toronto, Canada. Jones survives scare, subs Phenom A first round armbar out of nowhere and Jon Jones almost saw his unblemished (let’s not count Hamill DQ) record go away and one […]

Filed Under: Featured, gate, Public Relations, ratings, RYU, social media, sponsorships, Twitter, UFC

Big weekend for the Jones brothers

September 22, 2012 by Jason Cruz 1 Comment

The USA Today (via MMA Junkie) writes about the famous Jones brothers as it looks at this rare weekend where all three will be working.  Jon fights tonight and Arthur and Chandler play each other Sunday. ESPN also had a feature with Jon Jones as well as a studio game in which he plays along […]

Filed Under: Public Relations, UFC

The PR of Jon Jones

September 20, 2012 by Jason Cruz 1 Comment

As we get ready for UFC 152, we take a look at the image of the star of the main event, Jon Jones.  Despite being the top draw and one of the highest paid fighters in the UFC, he is also the most polarizing fighter in the UFC.  Some of the issues fans have with […]

Filed Under: Featured, Public Relations, UFC

The Ultimate Fighter 16 episode 1: 947,000 viewers

September 17, 2012 by Jason Cruz 14 Comments

MMA Junkie reports that the season premiere of TUF season 16 scored an average viewership of 947,000 viewers.  The rating is the lowest ever for the debut of the TUF series. TUF 16’s 2 hour season premiere featured the opening fights to get into the house.  Shane Carwin and Roy Nelson watched octagon-side with Dana […]

Filed Under: ratings, TUF, TV, UFC

Nike MMA Commercial Forthcoming

September 16, 2012 by Jason Cruz Leave a Comment

Jon Jones announced via his Twitter that Nike will film an MMA commercial which presumably stars Jones.  The news comes after it was announced this week Anderson Silva’s global sponsorship with Nike. According to Jones’ twitter, Nike filmed scenes for the commercial in and around Albuquerque, New Mexico. As for Silva, his manager Ed Soares […]

Filed Under: sponsorships, Twitter, UFC

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Nate Diaz saying he doesn't want a fake beef is number one bullshit.
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