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UFC

Dana White interviewed on UFC’s social media use

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Mashable.com conducted an interview with UFC head Dana White on the company’s social media presence.  The interview was done in lead-up to the BusinessNextSocial conference next month in Las Vegas where White will be the keynote speaker. The article/interview talks about how White transformed the public perception of the UFC with help from social media.  […]

TUF 16 episode 12: 678,000 viewers

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MMA Junkie reports that TUF 16’s final taped episode garnered an average of 678,000 viewers.  The 12th episode was down from the prior week and the season ended with an 829,250 viewer average. TUF 16 Episode 1: 947,000 TUF 16 Episode 2: 872,000 TUF 16 Episode 3: 775,000 TUF 16 Episode 4: 1.1 million TUF 16 Episode 5: 624,000 TUF […]

UFC on Fox 5 Prelims: 1.2 million

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MMA Junkie reports that UFC on Fox 5 prelims on FX scored an average of 1.2 million viewers.  It is the first time that UFC on Fox Prelims have aired on FX. The three hour card showed all 7 prelim bouts as the one Facebook fight involving John Albert and Scotty Jorgenson was shown as […]

Payouts and updated ratings for UFC on Fox 5

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MMA Mania reports updated ratings for Saturday’s UFC on Fox 5 which reveals it doing much better than originally reported.  In addition, payouts for Saturday have been released with Shogun Rua and B.J. Penn leading the list. The final numbers show that the UFC pulled 4.4 million viewers with the main event receiving an average […]

UFC on Fox 5 Payout Perspective

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Welcome to a special edition of Payout Perspective as we take a look at UFC on Fox 5 from the KeyArena in Seattle, Washington.   In the main event, Benson Henderson defeated Nate Diaz to retain the lightweight title. The Smooth One Dominates Benson Henderson beat up Nate Diaz for 5 rounds to retain his lightweight […]