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TUF 17 Episode 8: 1.12 million viewer average

March 13, 2013 by Jason Cruz 6 Comments

The Ultimate Fighter Episode 8 scored an average of 1.12 million viewers for a rating of 0.6 in the 18-49 adult demo according to Television By The Numbers.  Its the lowest ranked episode of the season. TUF 17 Episode 1: 1.51 million TUF 17 Episode 2: 1.27 million TUF 17 Episode 3: 1.191 million TUF […]

Filed Under: ratings, TV, UFC

Cuomo backs MMA in NY if it makes economic sense

March 13, 2013 by Jason Cruz 2 Comments

The Albany Times Union reports that New York’s governor, Andrew Cuomo is warming to the idea of a bill allowing professional MMA in the state.  Governor Cuomo indicated that the economic benefits would be the primary reason for his opinion. Although officially legalizing professional MMA in the state is something the governor would like to […]

Filed Under: UFC, Zuffa

Hendricks backs Wounded Warrior Project

March 11, 2013 by Jason Cruz 1 Comment

Johny Hendricks is helping raise money for the Wounded Warrior Project.  The UFC welterweight contender is donating his MMA memorabilia to the cause which will be auctioned off. “I have always been very appreciative of our armed forces and have followed the Wounded Warrior Project for awhile.  These men and women are the real heroes […]

Filed Under: UFC

Toyo Tires resigns with UFC for 2013

March 11, 2013 by Jason Cruz 1 Comment

Toyo Tires has announced it has renewed its sponsorship agreement with the UFC. The extension through 2013 includes an expanded presence across the UFC’s multiple platforms. Via press release: “The UFC continues to be an incredible success story and has proven to be an outstanding marketing partner for Toyo Tires through the years,” said Amy […]

Filed Under: sponsorships, UFC

Xyience signs The Iceman

March 9, 2013 by Jason Cruz 1 Comment

Chuck “The Iceman” Liddell has signed an endorsement contract with Xyience.  The one year deal will have the former UFC champ promote the Xyience brand. Via XYIENCE press release: Liddell will appear in the brand’s advertising, on its website and in its point-of-purchase materials. Later this year, XYIENCE will launch a series of unique consumer […]

Filed Under: mainstream, UFC, xyience

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