The Wrestling Observer (subscription recommended) has indicated that the initial PPV buy rate for UFC 166 is lower than expected. While no numbers were provided, the inference was that it was lower than the Bradley-Marquez Top Rank PPV the week prior which expects to have a PPV buy rate between 350,000 and 450,000. If the […]
UFC
TUF 18 mid-season recap: 476,000 viewers
MMA Payout has learned that Wednesday night’s TUF 18 received 476,000 viewers on FS1. It was the lowest rating this year but the episode was a recap of the season thus far and featured clips from this season’s shows. TUF 18 Episodes Episode 1: 762,000 viewers Episode 2: 870,000 viewers Episode 3: 639,000 viewers Episode 4: 778,000 viewers Episode 5: 640,000 viewers Episode 6: 725,000 […]
SBJ chronicles UFC’s road to FS1
The Sports Business Journal reports on the UFC’s obstacles it has had with shuffling its schedule between networks and channels and its eventual home on FS1. The article which ran in last week’s edition of SBJ (subscription recommended) addressed the declining ratings since it left Spike TV and moved to Fox. Notably, the article highlighted […]
UFC announces “Protect Yourself At All Times” awareness campaign
The UFC, in partnership with the Gay and Lesbian Community Center of Southern Nevada is launching an HIV prevention awareness program entitled, “Protect Yourself at All Times” according to a company press release. UFC Hall of Famer Forrest Griffin and women’s bantamweight Liz Carmouche will serve as spokespeople for the campaign. Via UFC press release: […]
UFC 166 Prelims: 628,000 viewers
MMA Payout has learned that Saturday night’s UFC 166 Prelims earned an average of 628,000 on FS1. The ratings were the lowest since switching to FS1. UFC PPV Prelims on FS1 UFC 164 Prelims 809,000 viewers UFC 165 Prelims 722,000 viewers UFC 166 Prelims 628,000 viewers Payout Perspective: The prelims had exciting bouts but lacked […]