Jonny “Bones” Jones is featured in the latest Reebok commercial which launched March 8th. The commercial feature Jones running in a variety of conditions to promote the company’s Reebok ZPump Fusion. In addition to the commercial, it will be accompanied by print, digital and outdoor placements with the tag line, “get pumped” according to Footwear […]
UFC
Preliminary reports indicate a strong UFC 184 buy rate
The Wrestling Observer indicates that UFC 184 drew an estimated 500,000 to 600,000 PPV buys. The preliminary report underscores the great start the UFC has had this year as well as the drawing power of Ronda Rousey. UPDATED: In its 3/12 podcast, Meltzer indicated that the numbers reflect that UFC 184 will do more PPV […]
UFC signs new broadcast deal in central Europe
The UFC’s Europe, Middle East and Africa (EMEA) division announced it has secured a new broadcast partnership with NOVA Sport which will allow those in the Czech Republic and Slovakia to see UFC events. The countries in central Europe will be able to see every European event and other bouts from around the world per […]
PBC draws 3.4 million viewers Saturday
Bloody Elbow reports that Premier Boxing Champions received an overnight viewership of 3.4 million viewers in its debut in network prime time Saturday Night. It was the most watched boxing broadcast since 1998. The adjusted ratings from the fast overnights Saturday of 3.13 million reflect a strong showing for the night despite the fact that […]
Nevada AG files response to WSilva lawsuit
The Nevada Attorney General has responded to the lawsuit filed by Wanderlei Silva seeking judicial review of the state Athletic Commission’s ruling which issued a $70,000 fine and lifetime ban. In response to the lawsuit, a copy obtained by Bloody Elbow, the Nevada AG argues that since the commission has broad authority over combat sports […]