Ronda Rousey has made her first commercial with her new sponsor, Carl’s Jr. The commercial is for the fast food chain’s Cinnamon Swirl French Toast breakfast sandwich. Unlike previous Carl’s Jr. commercials which focused on selling sex, the commercial focuses on Ronda’s persona in the Octagon. It also includes her taking a big bite of […]
UFC
UFC 190 draws 900,000 PPV buys
Dave Meltzer writing for MMA Fighting reports that UFC 190 featuring Ronda Rousey and Beth Correia drew an estimated 900,000 PPV buys. The number would make it the third PPV event this year to draw 800,000 buys. UFC 189 featuring Conor McGregor vs. Chad Mendes drew 1 million buys according to UFC.com. Other estimates have […]
Guillard hears Reebok deal discontent from teammates
Bellator lightweight Melvin Guillard had some interesting things to say about his previous employer in light of the Reebok apparel deal. Guillard, who was cut by the company, states that it will likely lose fighters due to the lost revenue by fighters from sponsors. Guillard has not been with the company since his last fight […]
UFC announces ‘Go Big’ seasonal campaign
The UFC announced a ‘Go Big’ Seasonal Campaign with a live launch event open to the public set for Friday, September 4th with many of the fighters featured this fall appearing. The event will take place at the Grand Garden Arena and will be streamed on ufc.com. The event will be the pre-cursor for UFC […]
UFC Fight Night 74 draws 796K viewers, prelims draw 542K
Sunday night’s UFC Fight Night 74 airing on FS1 drew an average viewership of 796,000 according to Nielsen sources. The prelims which preceded the main card drew 542,000 viewers. The peak during the main card occurred in the last quarter hour of the event 9:45-10pm when it drew 970,000 viewers. The main card for UFC […]