The Sports Business Journal (subscription required) reports on a cross-training of UFC athletes and the NBA’s Detroit Pistons. The program between MMA and the NBA seeks to eliminate the number of pre-fight injuries that UFC fighters have suffered over the years. Stipe Miocic, Jessica Eye, Aljamain Sterling, Ryan LaFlare and Kevin Lee spent four days […]
UFC
UFC 190 Prelims draw 1.3M viewers
The UFC 190 Prelims on FS1 drew an average viewership of 1.3 million viewers per Sports TV Ratings. The event airing from 5-7pm PT on Saturday night was the second-highest average for the UFC Prelims in 2015. UPDATED 08/05/15: According to Nielsen sources, the event peaked at 1,599,000 viewers in the 9:15-9:30pm ET quarter hour. […]
Carl’s Jr. signs Ronda Rousey
Ronda Rousey will be the new face of burger chain Carl’s Jr. in the coming weeks as the company alluded to a partnership with the UFC women’s bantamweight champ in a tweet late Saturday night. Eater.com confirmed that Carl’s Jr., based out of Southern California with chains across the United States, will have the fighter […]
Cyborg threatens to sue Rousey
Cagewriter reports that Cris “Cyborg” Justino is threatening to sue Ronda Rousey for statements she made regarding Cyborg allegedly taking steroids. The threat of litigation stems from interviews in which Rousey indicates Cyborg takes (or has taken in the past) steroids. Justino claimed in a tweet that her lawyer would call and included the twitter […]
UFC 190: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at UFC 190 taking place at the HSBC Arena in Rio de Janeiro. Rousey ends Corriea in 34 seconds Ronda Rousey showed her dominance once again by knocking out Bethe Corriea in just 34 seconds. It was not the most technical of […]