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UFC

Cruz in pace car at Phoenix International Raceway

March 13, 2016 by Jason Cruz 7 Comments

Dominick Cruz served as the official pace car driver for the Good Sam 500 in Phoenix Sunday.  The appearance continues a long-standing relationship with the Phoenix International Raceway. Cruz served as the honorary pace car driver in 2012.  Prior to the UFC Athlete Outfitting Program, Cruz was sponsored by the Phoenix International Raceway.  Despite multiple […]

Filed Under: sponsorships, UFC

Reebok secures deal with TriStar Gym

March 13, 2016 by Jason Cruz 5 Comments

TriStar Gym has signed a deal with Reebok according to MMA Fighting.  The gym made famous by the likes of Georges St. Pierre will now have its fighters sponsored by the official brand of the UFC. Based out of Montreal, Quebec, TriStar becomes the second gym to be sponsored by Reebok.  Late last year, Reebok […]

Filed Under: Reebok, sponsorships, UFC

Olivieri latest fighter to be flagged by USADA

March 12, 2016 by Jason Cruz 8 Comments

UFC lightweight Felipe Olivieri was flagged by USADA for a pre-fight drug test related to his fight at UFC on Fox 18 this past January. Olivieri passed a post-fight drug test after he defeated Tony Martin at the UFC event in New Jersey.  However, a pre-fight test returned a positive result according to USADA. UFC […]

Filed Under: Drug Testing, UFC, USADA

Conor McGregor is a “Clueless Gamer”

March 12, 2016 by Jason Cruz 19 Comments

Conor McGregor appeared on Conan to promote the upcoming release of EA UFC 2 in the semi-regular segment of the show, “Clueless Gamer.” McGregor and Conan Obrien talked and gave a little preview of the video game playing each other as each other (EA created a version of Conan for the game). For those not […]

Filed Under: Public Relations, UFC

UFC 196 trending to be biggest PPV ever

March 11, 2016 by Jason Cruz 48 Comments

The UFC has indicated that UFC 196 is trending to be the biggest PPV in the company’s history according to a press release sent out by the promotion. UFC 196 had the highest digital PPV sales of all-time in addition to a record 4.9 million viewers for the UFC’s Embedded series. Dana White has claimed […]

Filed Under: pay-per-view, PPV History, UFC

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