It was a disappointing year for UFC PPVs as 4 UFC PPVs did not surpass 200,000 PPV buys. The absence of Conor McGregor, Ronda Rousey and lack of another UFC star to appeal to the mainstream hurt this year’s events. UFC 208: 200,000 UFC 209: 300,000 UFC 210: 300,000 UFC 211: 300,000 UFC 212: 167,000 […]
UFC
UFC promoting Netflix blockbuster film, Bright
The UFC is collaborating with Netflix to promote Will Smith’s original movie on the streaming service, Bright. The company is using its social media account to promote the film featuring the former Fresh Prince in a sci-fi movie about a Los Angeles cop partnering with an Orc, a mystical creature that lives alongside humans and […]
MPO Year in Review: No. 7 UFC secures new sponsors
The UFC brought in new sponsors for the company in 2017. The sponsors reflect a new era brought in by WME-IMG. One of the most notable departures from the sponsor list is Bud Light leaving the Octagon as the UFC forged a deal with multi-million dollar deal with Modelo Especial starting in 2018. In addition, […]
White claims to be meeting with Mayweather today
Dana White appeared on FS1’s “Undisputed” Thursday morning and revealed that he was meeting with Floyd Mayweather later in the day. Although the retired boxer has claimed he is not fighting in the UFC, there could be another motive for the meeting. While White is dangling the belief that Mayweather could fight in the octagon, […]
MPO Year in Review: 9. UFC Performance Institute opens
The UFC Performance Institute unveiled its new 15-acre, 184,000-square foot campus in Las Vegas this year. The institute serves as an upgrade to MMA training offering the latest in technology to help the company’s contracted fighters. The Performance Institute serves as a facility for training for many of the UFC fighters. Conor McGregor took advantage of […]