The UFC announced a content deal with Snapchat on Wednesday which commenced this week. Terms of the deal were not disclosed but under the agreement fans of the promotion will get another source for social media content. According to SportsBusiness.com, at least 200 pieces of content will be made available through Snapchat’s Discover page. This […]
UFC
UFC on ESPN 7 draws 1.071M viewers
UFC on ESPN 7 scored 1.071 million viewers for its main card on Saturday night and ranked 3rd overall in the key 18-49 adult demo for cable programs. The prelims drew 696,000 viewers as it preceded the main card on the network. The event featured Jairzinho Rozenstruik as he stopped Alistair Overeem with under 5 […]
When it comes to social media, McGregor still tops MMA
When Conor McGregor returns next month, commercial brands will be relieved that the former UFC two-division champ will be back in the Octagon. That is because the business of Conor McGregor is a valuable commodity. We previously reported on the social media pull of McGregor. He is the most-followed athlete in the sport of MMA […]
UFC on ESPN 7 attendance, gate and bonuses
UFC on ESPN 7 took place on Saturday night in Washington, D.C. Bryce Mitchell’s “twister” was a guarantee for one of the night’s bonuses. The event drew 10,816 fans for a total gate of $932,593.20. The event took place at Capital One Arena in D.C. The bonuses went to Bryce Mitchell, Makhmud Muradov, Rob Font […]
McGregor, Joshua top social media adds for 2019
The Sports Business Journal unveiled its Combat Sports Special Issue this past week which included several interesting tidbits about the changing landscape of boxing. One of the points it reported on was the importance of social media among combat sports athletes. MVPIndex compiles the reach, engagement and conversation among 90,000 athletes. This year, Conor McGregor […]