The Sports Business Journal’s John Ourand reports that UFC 268 drew 700,000 PPV buys on ESPN+. The event featured Kamaru Usman taking on Colby Covington and occurred on the same night as the Canelo Alvarez-Caleb Plant fight. The event, which took place at Madison Square Garden in New York, continues the success of the UFC […]
UFC
UFC Fight Night 198 bonuses
UFC Fight Night 198 took place at The Apex in Las Vegas Saturday afternoon. Only 3 fighters came away with the $50K bonuses Adrian Yanez and Davey Grant earned a bonus for Fight of the Night. The action-packed fight between the two bantamweights resulted in a win for Yanez. Also receiving a bonus was Talia […]
Endeavor touts UFC in Q3 earnings call
The UFC had its best 9 months in the company’s history this past year according to Endeavor’s Third Quarter 2021 Results on Monday. The UFC had record-breaking revenue and adjusted EBITDA. The parent company of Zuffa, Endeavor outperformed Wall Street forecasts announcing $1.39B in revenue with a net of $63.6 million. The company also “raised […]
UFC Fight Night 197 bonuses
UFC Fight Night 197 took place Saturday afternoon at The Apex in Las Vegas, Nevada. The main event lived up to its buzz and was the Fight of the Night. Max Holloway defeated Yair Rodriguez in the main event that earned a $50K bonus for each. Holloway earned the unanimous decision while Rodriguez earned the […]
UFC 268 Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at UFC 268 which took place at Madison Square Garden in New York City. Usman defeats Covington in rematch Kamaru Usman maintained his dominance over Colby Covington with a unanimous decision victory over the challenger. Once again, Covington was game and put […]