UFC

UFC to introduce 4D ads to Fight Pass

August 20, 2022 by Jason Cruz Leave a Comment

The Sports techie (via SBJ) reports that the UFC will begin a pilot program with company 4D which will display a digital overlay of sponsors during UFC broadcasts on UFC Fight Pass. The UFC will be one of the first sports properties to utilize this advertising. Previously, the company did work with esports. The ads […]

UFC on ESPN 41 (San Diego) draws 797K viewers

August 17, 2022 by Jason Cruz Leave a Comment

UFC San Diego this past Saturday drew 797,000 viewers on ESPN with it getting 356,000 viewers in the A18-49 demo per Nielsen via ShowBuzz Daily. The main card on ESPN finished 5th overall on cable Saturday after the 4 NFL Preseason games on the NFL Network. The Prelims finished 9th overall. The main card which […]

UFC announces return to Brazil, new media partner

August 10, 2022 by Jason Cruz Leave a Comment

The UFC announced that it will return to Brazil on January 21, 2023 for UFC 283 at Jeunesse Arena in Rio de Janeiro. The announcement was made in conjunction with the news that Band TV network will be the new broadcast home in Brazil for all UFC events. Also, UFC Fight Pass will launch in […]

UFC on ESPN 40 draws 734K for main card, 490K for prelims

August 9, 2022 by Jason Cruz Leave a Comment

UFC on ESPN 40 drew 734,000 viewers on ESPN Saturday night per Nielsen via ShowBuzz Daily. It took second in the ratings for Saturday night. The prelims drew 490,000 viewers preceding the main card on the network and were good enough for 5th overall. The main card drew 310,000 viewers in the A18-49 demo and […]

UFC on ESPN 40 bonuses

August 7, 2022 by Jason Cruz Leave a Comment

UFC on ESPN 40 took place Saturday night at The Apex in Las Vegas. On a night with each fight ending in a stoppage, 5 fighters came away with $50,000 bonuses. The feature fight of Jamahal Hill and Thiago Santos took the Fight of the Night Bonus. Hill pulled off the stoppage over a game […]