COO Lawrence Epstein predicted that UFC bantamweight Sean O’Malley has the potential to be the sport’s next mainstream superstar. Epstein made the comments during a Sports Business Journal Twitter Spaces event last week prior to UFC 277. Epstein cited O’Malley’s appeal to the younger demographic. Of course, the 27 years old is well-versed in the […]
UFC
UFC agrees to deal with Amazon Merch on Demand
Earlier this week, the UFC launched a partnership with Amazon Merch on Demand which will allow the company to sell original designs. Amazon Merch on Demand is Amazon.com’s print-on-demand service. It covers officially licensed UFC apparel and accessory products. The service allows content creators to upload their own designs and have them printed as merchandise […]
Shopping platform comes to UFC Fight Pass
You may now be able to shop while still watching UFC Fight Pass thanks to Endeavor Streaming’s recent agreement with video shopping platform AiBUY. The company will add its e-commerce overlay into Endeavor’s OTT properties including UFC Fight Pass according to the Sports Business Journal. The UFC will use the technology to sell league merchandise, […]
UFC Fight Night 208 bonuses
UFC Fight Night 208 took place in the UK on Saturday afternoon in the U.S. While there were no stellar Fight of the Night the two most popular fighters came away with $50K Performance Bonuses. Paddy Pimblett and Molly McCann earned $50K bonuses for their respective stoppages. Pimblett earned a bonus with his rear naked […]
UFC on ABC 3 draws 951K viewers
The UFC on ABC drew 951,000 viewers this past Saturday afternoon per Nielsen via ShowBuzz Daily. The prelims on ESPN drew 353,000 viewers. The 3rd show on ABC drew 289,00 viewers in the A18-49 demo and a household rating of 0.58. The prelims were 3rd overall in cable ratings for Saturday with 169,000 viewers/0.13 in […]