Adam Stern of the Sports Business Journal reports that Prime is the new Official Sports Drink of the UFC. The drink is fronted by Logan Paul and KSI and replaces Body Armor as the drink of choice for the promotion. Paul tweeted yesterday that there would be a major announcement today and tagged Dana White. […]
UFC
UFC signs Bella Mir to NIL deal
The UFC announced on Friday that Bella Mir, daughter of former UFC Heavyweight Champion Frank Mir, has signed an NIL deal with the UFC. The University of Iowa freshman and member of the women’s wrestling team becomes the first NIL brand ambassador for the UFC. NIL, standing for Name, Image and Likeness, refers to the […]
Second episode of Power Slap gains viewers
The second episode of Power Slap: Road to the Title on TBS drew 413,000 viewers and 0.13 in the A18-49 demo. It reflect an increase of almost 63% from the low debut of just 259,000 viewers last week. The telecast drew 0.09 F18-49, 0.17 M18-49, 0.08 A18-34, 0,05 F12-34, 0.08 M12-34, 0.16 A25-54, 0.20 over […]
UFC 283 Prelims on ABC draws 756K viewers
The UFC 283 Prelims on ABC drew 756,000 viewers on Saturday afternoon per Nielsen via ShowBuzz Daily. The telecast drew 219,000 viewers and 0.16 rating in the A18-49 demo. The telecast drew 348,000 viewers on ESPN as it aired at the same time as the ABC telecast. It drew 166,000 viewers in the A18-49. UFC […]