UFC 298 PPV Prelims on ESPN drew 1.146 million viewers per Sports Media Watch. The telecast drew 601,000 viewers in the A18-49 demo. The telecast started 39 minutes late due to a college basketball overrun. The telecast featured what became the Fight of the Night as Amanda Lemos outlasted Mackenzie Dern in an action-packed fight. […]
UFC
Black Rifle Coffee Company is latest UFC sponsor
During fight week of UFC 298, the UFC and Black Rifle Coffee Company (BRCC) announced a multi-year marketing partnership. It is the latest sponsor for the UFC which has leaned right in finding sponsors. BRCC appeared on the Octagon mat for the first time at Saturday’s event in Anaheim, California. Per its press release, BRCC […]
UFC 298 attendance, gate and bonuses
UFC 298 took place on Saturday night at the Honda Center in Anaheim, California. The event was a sell out with several bonus winners on the prelims and the new Featherweight champ getting a $50K bump as well. Honda Center drew 18,168 fans for a reported $7.26M gate. It was the highest-grossing event in Honda […]
UFC 298 payouts
California is one of the few states that still disclose fighter payouts. Media present at UFC 298 event have had the chance to obtain those payouts and have disseminated the information to the public. Manouk Akopyan provided the information showing Alexander Volkanovski as the top purse disclosed by the California State Athletic Commission. I obtained […]
Jefferies covers TKO Group Holdings with ‘Buy’ rating
Investment banking firm Jefferies initiated coverage of TKO with a ‘buy’ rating and a $120 price target. Shares jumped on Monday morning with the news of the coverage. The news offsets a previous “market outperform” rating by TD Cowen last month with concerns about Zuffa’s exposure with the UFC Antitrust Lawsuit heading to trial in […]