MMA Fighting reports that Bellator 180 Saturday drew 901,000 viewers across two networks: Spike TV and CMT. The event aired prior to Bellator: NYC, the company second-ever PPV. According to Nielsen Spike TV drew 758,000 viewers and another 143,000 viewers on CMT. Here’s a question: How many of those 143,000 viewers were converted to buy […]
Bellator
Updated viewership ratings for Bellator 179
Last Friday’s Bellator 179 drew 659,000 viewers in overall adjusted ratings for those that watched via DVR. In addition, the main event featuring the Bellator Debut of Rory MacDonald peaked at 955,000 viewers. The overall main event between MacDonald and Paul Daley drew 877,000 viewers. On Monday, Nielsen reported the event drew an overnight (Live […]
MacDonald making less money from sponsors in Bellator
Rory MacDonald debuted in Bellator on Friday night with one sponsor on his shorts, Monster Energy drink. Even though MacDonald is free to sign with multiple sponsors, he has selected a different strategy. In an interview, last week on The MMA Hour, MacDonald indicated that his UFC-Reebok individual sponsorship deal had run its course. Recall, […]
Bellator announces Ortiz and Henderson at NASCAR event
Bellator announced that the company’s MMA Fight Series will take place at the Charlotte Motor Speedway on May 20th and will feature Tito Ortiz and Dan Henderson signing autographs for fans. Henderson’s last fought in the UFC this past October as he lost to Michael Bisping in a bout for the middleweight title. Via Bellator […]
Updated ratings for Bellator 177 and Bellator Kickboxing
An update from last Friday’s Bellator 177 has the event peaking at 859,000 viewers per Nielsen. In addition Bellator Kickboxing last Friday peaked at 452,099 viewers on Spike TV. Bellator 177’s viewership drew 595,000 viewers in DVR+3 ratings. Bellator drew 577,000 viewers in overnight plus same day ratings. Kickboxing’s adjusted viewership increased to 321,000 viewers. […]