MMA Fighting reports the estimated buy rates for UFC 213 and Bellator NYC. Both shows did not do well with each not getting close to 200,000 PPV buys. UFC 213 earlier this month drew in the range between 125-150,000 PPV buys. Due to a late scratch by Amanda Nunes, the main event was Robert Whittaker […]
Bellator
Gegard Mousasi signs multi-fight deal with Bellator
Gegard Mousasi has signed a multi-fight deal with Bellator MMA according to a company press release issued on Monday. Financial terms were not disclosed. The former UFC fighter was a top middleweight and now supplies the Viacom-owned company with another quality fighter. “I’m thrilled to welcome Gegard to the growing Bellator family,” said Bellator President […]
UPDATED: 6/27 Bellator-Spike announce a ratings number for Bellator 180 over two networks
MMA Fighting reports that Bellator 180 Saturday drew 901,000 viewers across two networks: Spike TV and CMT. The event aired prior to Bellator: NYC, the company second-ever PPV. According to Nielsen Spike TV drew 758,000 viewers and another 143,000 viewers on CMT. Here’s a question: How many of those 143,000 viewers were converted to buy […]
Updated viewership ratings for Bellator 179
Last Friday’s Bellator 179 drew 659,000 viewers in overall adjusted ratings for those that watched via DVR. In addition, the main event featuring the Bellator Debut of Rory MacDonald peaked at 955,000 viewers. The overall main event between MacDonald and Paul Daley drew 877,000 viewers. On Monday, Nielsen reported the event drew an overnight (Live […]
MacDonald making less money from sponsors in Bellator
Rory MacDonald debuted in Bellator on Friday night with one sponsor on his shorts, Monster Energy drink. Even though MacDonald is free to sign with multiple sponsors, he has selected a different strategy. In an interview, last week on The MMA Hour, MacDonald indicated that his UFC-Reebok individual sponsorship deal had run its course. Recall, […]