The Professional Fighters League and iHeartMedia announced a marketing and content partnership deal “designed to promote fight events and enhance the fan experience through the fusion of music and MMA.” The PFL begins its second season in its “sport-season format” of Regular Season, Playoffs and Championships next week. iHeartMedia touts itself as the “umber one […]
Professional Fighters League
PFL secures global partnership with Anheuser Busch In Bev’s Estrella Jalisco
The Professional Fighters’ League announced a multi-year global partnership with Anheuser Busch In-Bev’s Estrella Jalisco brand. It will be the Exclusive Beer Partner of the PFL. Via PFL press release: As the Official Beer of the PFL, Estrella Jalisco has global rights to use PFL logos and “Official Partner” branding for advertising and promotional usage, including pass-through branding rights for […]
PFL’s New Year’s Eve Show drew 204,000 viewers on NBCSN
The New Year’s Eve showing of the PFL Championships on NBC Sports Network drew 204,000 viewers. According to a PFL press release, “the 2018 Championship, the PFL saw a record-setting number of fans tune-in with over 5 million fans watching in the U.S. on NBCSN and in the rest of the world on Facebook Watch as well as on […]
MMA Payout Year in Review: No. 5 – PFL debuts
The Professional Fighters League began its first season this year and will end it on New Year’s Eve in New York. Although the PFL has re-emerged from WSOF with a novel “season” with winners having a chance at $1 million, it still is suffering from lack of viewership according to its ratings. The good news […]
PFL introduces the ‘SmartCage’
The Professional Fighters League is partnering with SportsMEDIA Technology to announce a new technological venture that will measure real-time MMA fight performance. Via PFL press release WASHINGTON DC (December 17, 2018) – The Professional Fighters League (PFL) and SMT (SportsMEDIA Technology) – the leading innovator in real-time data delivery and graphics solutions for the sports and entertainment industries […]