The following UFC video has been making its rounds. Its a parody of the LeBron “Rise” Commercial: Payout Perspective: This is another example of the UFC utilizing social media to promote its brand. At the end of the video, the UFC reminds viewers to watch UFC 122 on Spike TV. I like how the parody maintains […]
new media
HBO uses mix of digital and traditional media to promote Pacquiao fight
As we enter fight week, Multichannel news writes about HBO’s use of digital media to promote the Nov. 13thfight between Manny Pacquiao and Antonio Margarito. A couple weeks ago, MMA Payout reported on the marketing efforts for the fight at Cowboy Stadium this Saturday. While that report focused on the traditional ways the fight is promoted, […]
Behind the Scenes: UFC’s Social Media Stunts – #Hunt4UFC
Social media has been a great tool for the UFC in the past few years, effectively using Facebook and Twitter to promote their brand, grow their fanbase, and create a communication bridge between the promotion and millions of its fans world wide. In fact, the UFC is so adamant about the importance of social media […]
Strikeforce, Sherdog, and EA Announce “MMA Fighter Exchange” Project
During the Strikeforce: Diaz vs Noons II post fight press conference, Strikeforce CEO Scott Coker announced the “MMA Fighter Exchange” program with partners Sherdog.com (Crave Online) and EA (Electronic Arts). Watch worlds collide as Strikeforce MMA giants Gegard Mousasi, Jacare Souza, Jason “Mayhem” Miller and Luke Rockhold take four up and coming fighters under their […]
Strikeforce Diaz vs Noons II: Storylines
MMAPayout will be taking a look at the storylines heading into Strikeforce Diaz vs Noons II, which will be held at the HP Pavilion in San Jose, California on Saturday, October 9, 2010. Heyman Hustle Signs with EA Sports to Promote Strikeforce Fighters for MMA Video Game Release Paul Heyman tells MMAFighting what he can […]