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new media

White announces PPVs via XBox Live

June 7, 2011 by Jason Cruz 2 Comments

MMA Mania reports Dana White made an appearance at the annual video game convention, E3 Expo 2011, to announce a partnership with Microsoft in which the UFC PPVs will be available via XBox Live. Although no date for the start of the service was announced, the price will be about the same as purchasing the PPV on TV: […]

Filed Under: new media, UFC

Mosley-Pacquiao Payout Perspective

May 10, 2011 by Jason Cruz 11 Comments

Welcome to a special edition of Payout Perspective as we take a look at Saturday’s fight between Sugar Shane Mosley and Manny Pacquiao taking place at the MGM Grand in Las Vegas Nevada. Pacquiao dominates Mosley A simple equation can explain Saturday night’s performance: Pacquiao >Mosley = Joshua Clottey Although Mosley told everyone that he […]

Filed Under: boxing, Featured, gate, new media, pay-per-view, ratings, Showtime, sponsorships, Top Rank, Twitter

Top Rank offers Pacquiao-Mosley online

May 7, 2011 by Jason Cruz 7 Comments

MMA Junkie reports that Top Rank Boxing is partnering with NeuLion, Inc. to offer fight fans an enhanced online PPV stream. NeuLion, a company specializing in live and on demand video via the internet, is the same company that has worked with the UFC. This past February, the UFC entered into a working relationship with […]

Filed Under: boxing, new media, pay-per-view, Top Rank

TapouT introduces new phone

April 18, 2011 by Jason Cruz 2 Comments

TapouT is partnering with MetroPCS in rolling out a new “Tapout”-edition Huawei Ascend cell phone. The phone includes preloaded virtual training ceneter videos and wallpaper. To promote its release, TapouT is traveling cross-country and blogging about its journey. Here is its visit to ATT. The TapouT crew visits American Top Team Gym in Coconut Creek Florida […]

Filed Under: new media, Public Relations, social media, Uncategorized

Company offers “Cage Name” via phone app

April 16, 2011 by Jason Cruz 3 Comments

A pair of Toronto MMA enthusiasts have developed an iPhone app generating possible MMA names for its users. Similar to the Jersey Shore nickname generator developed a couple years ago, the app is aims to be an entertaining app for MMA fans. Via press release: Toronto, ON (April 14, 2011) – Fans and wannabe fighters can […]

Filed Under: new media, press release

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