Jon Anik is helping renovate a Las Vegas gym as part of the rebuilding together initiative with Modelo as part of International Fight Week. This past February, Modelo signed Anik to help promote the UFC’s official beer of the promotion. Anik is helping get the word out on the renovation of the Fight Capital Gym […]
Modelo
Anik involved in latest Modelo-UFC promotion
Modelo is launching a new promotion around the UFC and this time Jon Anik will be a part of it. The contest involves some synergy with another one of the UFC’s sponsors, DraftKings. By entering free contests on DraftKings, fans will compete for a chance at two $10,000 cash prizes and a chance to win […]
Modelo extends UFC sponsorship, announces community activation
The UFC and Modelo announced a three-year extension of their sponsorship deal which is reported as big in the ‘low eight figures’ per the Sports Business Journal. The deal includes an activation component in which the partnership will work with nonprofit Rebuilding Together to revitalize gyms across the country. The extension, announced last week, includes […]
WWE partners with Constellation Brands for “Official Beer of Summerslam”
WWE has a new “Official Beer of Summerslam” as it has come to agreement with Constellation Brands’ Victoria Beer. The beer will be the official sponsor of 2021’s Summerslam. In addition, Constellation’s Modelo and Corona brand beers will also be a part of the partnership with WWE. No terms of the deal were announced. .@WWE […]
UFC 248: Payout Perspective
Welcome to another edition of Payout Perspective. This time we take a look at UFC 248 which took place on Saturday night at T-Mobile Arena in Las Vegas. Adesanya outpoints Romero It was one of the ugliest fights in UFC main event history as Israel Adesanya and Yoel Romero fought a 5-round disappointment. Both fighters […]