The UFC announced that it has entered into a licensing deal with UK mouthguard manufacturer Opro. The deal, negotiated by IMG, will commence in 2018. The agreement will grant Opro the right to make UFC branded mouthguards as well as bespoke guards for UFC athletes. A portion of the UFC press release announcing the deal […]
merchandise
UFC announces partnership with Legends Hospitality
The UFC announced its first-ever global retail partnership with Legends Hospitality via press release on Thursday. The company, with offices in New York and Los Angeles will serve as the retailing partner to manage UFC retail shops at all events and fan experiences domestic and international. The deal was negotiated by IMG. Legends works with […]
Black Friday, Cyber Monday, & Holiday Shopping Guide (2014)
Round 5 signs licensing agreement with Bruce Lee Enterprises
Round 5 collectibles announced today that it has signed an exclusive global licensing agreement with Bruce Lee Enterprises to produce Bruce Lee-themed collectibles, toys and games until 2015. Via Round 5 press release: “We are honored to be working with a brand with such a storied legacy as Bruce Lee,” Lau said. “We feel that […]
The UFC’s Challenges in China
I recently traveled to China with my fellow MBA students at the Warsaw Sports Marketing Center in order to consult with several sports leagues and firms doing business in the country. Not only was the trip very successful for the Warsaw Center, but I’ve personally returned home with a better understanding of the Chinese consumer […]