Shine Fights announced that its fans will have the chance to vote online to decide first round match-ups for its eight man, one night lightweight grand prix tournament on September 10th. The fights will be on PPV. From MMA Fan House: Shine Fights announced its lightweight tournament earlier this month and has added a wrinkle […]
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Tapout and Fathom Co-Promoting for UFC 118
Tapout Clothing and Fathom Events will partner to host the new UFC 4-Pack promotion at UFC 118. Purchasers of four tickets to UFC 118 at any Fathom Events-sponsored showing in the U.S. will be eligible to receive a free Tapout t-shirt. Payout Perspective: Co-promotions are probably under-utilized in sports today, but I tend to think […]
WEC 48 DVD Selling Well
John Morgan of MMAJunkie recently caught up with WEC General Manager Reed Harris to discuss the up-coming WEC card and talk DVD sales. “The first step was doing the show, and the WEC pay-per-view in Sacramento was an absolute success,” Harris said. “The DVD has been selling really, really well. It’s got some behind-the-scenes stuff, […]
UFC’s “Hide & Tweet” a Success
Christopher Heine of Clickz writes about the success of the UFC’s “Hide & Tweet” strategy in his latest piece. Martin said the campaign so far has helped create almost 2.25 million UFC followers on Twitter and 3 million Facebook fans. What’s more, the 17-year-old organization only trails the much-older National Basketball Association – among all […]
UFC Unveils Revamped Website
The UFC unveiled the latest overhaul to its website on Thursday immediately prior to streaming the UFC 117 press conference from Oakland, California. Payout Perspective: I’m a fan of the new website design: it’s less cluttered, seems to provide more substance, and does a good job of putting the focus on the fighters. However, it remains […]