Florida-based, mixed martial arts American Top Team (ATT) has partnered with exercise equipment manufacturer VertiMax. The VertiMax uses resistance to condition the athlete. To use the VertiMax, the athlete puts on a waist harness that is secured by resistance-like bands that are tethered to a flat 3 or 4 foot platform. Various exercises can be […]
marketing
The UFC’s Challenges in China
I recently traveled to China with my fellow MBA students at the Warsaw Sports Marketing Center in order to consult with several sports leagues and firms doing business in the country. Not only was the trip very successful for the Warsaw Center, but I’ve personally returned home with a better understanding of the Chinese consumer […]
Strikeforce, Sherdog, and EA Announce “MMA Fighter Exchange” Project
During the Strikeforce: Diaz vs Noons II post fight press conference, Strikeforce CEO Scott Coker announced the “MMA Fighter Exchange” program with partners Sherdog.com (Crave Online) and EA (Electronic Arts). Watch worlds collide as Strikeforce MMA giants Gegard Mousasi, Jacare Souza, Jason “Mayhem” Miller and Luke Rockhold take four up and coming fighters under their […]
Strikeforce Diaz vs Noons II: Storylines
MMAPayout will be taking a look at the storylines heading into Strikeforce Diaz vs Noons II, which will be held at the HP Pavilion in San Jose, California on Saturday, October 9, 2010. Heyman Hustle Signs with EA Sports to Promote Strikeforce Fighters for MMA Video Game Release Paul Heyman tells MMAFighting what he can […]
Welcome to Brocktober…or Rocktober
As UFC fans know, it is heavily promoting UFC 121’s Brock Lesnar’s match against Cain Velasquez with television programming-directed to Lesnarand proclaiming the month of October as “Brocktober”. Someone did not tell the WWE (or they did) as WWE Classics On Demand is promoting classic Dwayne “The Rock” Johnson matches and calling this month “Rocktober” – […]