Las Vegas – The long hard road that leads to the mainstream acceptance of mixed martial arts has seemingly been becoming much easier of late, whether it be a Microsoft commercial featuring Rashad Evans or video game’s featuring Randy Couture and Gina Carrano, the sport is fast becoming acceptable where before it was once dismissed […]
mainstream
XFC to be Featured of MTV’s Made
Xtreme Fighting Championships (XFC) is the Southeastern-based Mixed Martial Arts promotion dedicated to launching the careers of the next generation of cage warriors. MTV’s reality TV series “MADE,” now in its ninth season, follows the journey of young men and women hoping to fulfill a lifelong dream. For the first time ever, MTV will film […]
Industry Spotlight: Round 5 MMA
EliteXC: A Lesson in Expectations Management
There are many golden rules within the business world, but in regards to selling yourself, your company, or your product, none are more important than this: never over-sell, never over-hype, never over-promise. It’s basic expectations theory. When an organization makes a promise, they set an invisible bar of expectations within the minds of their customers. […]
BusinessWeek’s 100 Most Influential People in Sports
The current issue of Business Week features The Power 100: The Most Influential People in Sports. UFC President Dana White was named # 61. White is featured prominently in a cartoon accompanying the piece emblazoned on a UFC title belt alongside Casey Wasserman and Danica Patrick. The caption to his listing reads, “led by UFC, […]