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CM Punk does ESPN “car wash”

December 18, 2014 by Jason Cruz 7 Comments

Phil “CM Punk” Brooks participated in the ESPN “car wash” yesterday at the network’s campus in Connecticut.  The whirlwind of interviews on the various ESPN shows detailing his signing with the UFC should hype up an anticipated debut sometime in 2015. For his part, Punk (who has the rights to the name CM Punk) has […]

Filed Under: ESPN, mainstream, TV, UFC

Varner kicks, chokes Phoenix Gorilla in Suns PSA

November 29, 2014 by Jason Cruz Leave a Comment

UFC Lightweight Jamie Varner shot a public service announcement for the Phoenix Suns which aired in the arena during a Phoenix Suns game.  As part of the PSA, Varner promoted the UFC’s upcoming UFC on Fox event in Phoenix. The PSA is the standard general announcement given before most sporting events.  Varner and the Phoenix […]

Filed Under: mainstream, Public Relations, UFC

Rousey does Q&A for Yahoo! Beauty

September 5, 2014 by Jason Cruz Leave a Comment

Yahoo! Beauty did a feature on Ronda Rousey earlier this week.  The Q&A with Cosmetics guru Bobby Brown asked about how she keeps her figure, MMA and her budding film career. The piece devotes a lot of time to Rousey as “the new body ideal.” Here is a sample: BB:  Strong is the new sexy, […]

Filed Under: mainstream, UFC

Couture selected for “Dancing with the Stars”

September 4, 2014 by Jason Cruz 1 Comment

MMA Junkie reports that former MMA fighter Randy Couture will appear on the next season of ABC’s “Dancing with the Stars.”  Couture joins Chuck Liddell as the only MMA fighters to appear on the show. The ballroom dancing reality shows pairs celebrities with pro dancers.  Couture is paired with Russian pro dancer Karina Smirnoff. Most […]

Filed Under: mainstream

The New Yorker features Rousey

July 21, 2014 by Jason Cruz 26 Comments

Ronda Rousey is featured in the current issue of The New Yorker.  The piece entitled, “Mean Girl: Why the world’s best female fighter loves to be hated” doesn’t break new ground but gives the UFC bantamweight champ more mainstream exposure. The piece written by Kalefa Sanneh gives non-MMA fans a long-form profile of Rousey.  It […]

Filed Under: mainstream, UFC

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