Strikeforce signs PPV TV deal with UK’s Primetime Channel 480 on Sky to bring the entire Heavyweight Grand Prix tournament to MMA fans across the pond. On February 12th Strikeforce, in association with M-1 Global, launch the most eagerly awaited series in world MMA. Strikeforce have assembled eight of the world’s top ranking Heavyweights to […]
international
Bellator Expected to Announce FX, FSN, Fuel TV Deal; Signs TV Deal in India
MMAJunkie reports that Bellator Fighting Championships is expected to announce a multi-year broadcast deal with Fox Entertainment Group in the upcoming weeks. The deal includes the Bellator product airing live on FX, and on tape delay on FSN and Fuel TV. “We’re super excited about our next evolution on TV,” Rebney said. “We’re always trying […]
The UFC’s Roadmap in China: Long-Term
The Chinese market is full of potential. China’s population is extremely large. Its economy is growing and a sizable middle class has begun to emerge in many urban areas. China is also a nation steeped in martial arts tradition. Yet, China is also a very challenging market to enter and the UFC will need a well-defined […]
The UFC’s Roadmap in China: Short-Term
Several weeks ago MMAPayout.com engaged in a discussion regarding the UFC’s three biggest challenges to entering the Chinese market: battling Chinese conservatism; generating material revenue; and, remaining patient in the short-term with an eye on the promising long-term. We’ll advance that discussion today, by focusing on a potential short-term roadmap to success for the UFC […]
The UFC’s Challenges in China
I recently traveled to China with my fellow MBA students at the Warsaw Sports Marketing Center in order to consult with several sports leagues and firms doing business in the country. Not only was the trip very successful for the Warsaw Center, but I’ve personally returned home with a better understanding of the Chinese consumer […]
