MMA Junkie reports that Junior dos Santos has signed a sponsorship deal with Nike Brasil. The UFC Heavyweight champion will likely don the swoosh this December in his title defense against Cain Velasquez. The official deal was confirmed by SporTV.com. JDS becomes the third UFC fighter to be sponsored by Nike. Nike Brasil sponsors football/soccer […]
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New York files motion to dismiss Zuffa’s case
New York has filed a Motion to Dismiss Zuffa’s Amended Complaint this past Friday in an effort to do away with all of Zuffa’s claims. Zuffa will have until November 30th to file a responsive brief opposing the motion. Since we last reported on this litigation, the Court granted the defendants (New York Attorney General […]
A look at the current UFC roster of sponsors
The Sports Business Journal (subscription required) provided a rundown of official sponsors in a sports marketing and properties showcase. The UFC and WWE were both featured as the SBJ provided a list of its current sponsors. UFC Bud Light MetroPCS Dodge Harley Davidson U.S. Marines Ultimate Poker Xyience MusclePharm Corn Nuts EA TapouT Ubisoft Ryu […]
UFC 153: Payout Perspective
Welcome to another edition of Payout Perspective from the HSBC Arena in Rio di Janeiro Brazil. In the main event, Anderson Silva met Stephan Bonnar in a 3 round fight at 205 pounds. We describe the top three matches in Haiku (5-7-5). Silva defeats Bonnar Silva clowns in cage. Big knee to gut of Bonnar […]
What to learn from the Jeremy Stephens situation
Does the UFC need a crisis communications department? Last Friday showed that the UFC has not learned from its mistakes when it comes to addressing an emergent situation. Friday night’s UFC on FX 5’s event was marred by Jeremy Stephens as he was arrested the morning of his fight on an outstanding warrant. Despite his […]