The Sports Business Journal (subscription required) provided a rundown of official sponsors in a sports marketing and properties showcase. The UFC and WWE were both featured as the SBJ provided a list of its current sponsors. UFC Bud Light MetroPCS Dodge Harley Davidson U.S. Marines Ultimate Poker Xyience MusclePharm Corn Nuts EA TapouT Ubisoft Ryu […]
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UFC 153: Payout Perspective
Welcome to another edition of Payout Perspective from the HSBC Arena in Rio di Janeiro Brazil. In the main event, Anderson Silva met Stephan Bonnar in a 3 round fight at 205 pounds. We describe the top three matches in Haiku (5-7-5). Silva defeats Bonnar Silva clowns in cage. Big knee to gut of Bonnar […]
What to learn from the Jeremy Stephens situation
Does the UFC need a crisis communications department? Last Friday showed that the UFC has not learned from its mistakes when it comes to addressing an emergent situation. Friday night’s UFC on FX 5’s event was marred by Jeremy Stephens as he was arrested the morning of his fight on an outstanding warrant. Despite his […]
ESPN Poll shows MMA big in key demos
The Sports Business Journal and Figure Four Online examined the annual ESPN Poll which took a look at the popularity of Boxing, MMA and professional wrestling. The poll suggests that MMA is primed to take over the fight landscape. The conclusion is that the UFC is primed to take over boxing and it is buoyed […]
UFC sponsor MetroPCS merges with T-Mobile
Forbes reports that pre-paid wireless company and UFC sponsor MetroPCS has agreed to merge with telecommunications provider Deutsche Telekom’s (DT) T-Mobile. According to the article, the newly merged company will keep the T-Mobile name. MetroPCS became an official UFC sponsor late last year. The sponsor has been present in the Octagon during UFC events and […]