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UFC 149: Payout Perspective

July 22, 2012 by Jason Cruz 4 Comments

Welcome to another edition of Payout Perspective.  This time we take a look at the much maligned card of UFC 149 from Calgary (dramatic Lance Storm pause) Alberta, Canada. In the main event Renan Barao defeated Urijah Faber to win the interim Bantamweight title. Barao dominates Faber Same game plan, same result.  Renan Barao dominated […]

Filed Under: Featured, gate, pay-per-view, sponsorships, TV, UFC

Survey confirms UFC fans social media savvy

July 16, 2012 by Jason Cruz 1 Comment

The Sports Business Journal commissioned a survey which looked at social media trends in sports. The survey confirmed, among other findings, that younger fans, like those in MMA, are the most engaged users of social media. There were approximately 500 respondents to the survey who use social media to follow college basketball or football, MLB, […]

Filed Under: Featured, social media, sponsorships, UFC

Is MMA helping or hurting amateur wrestling?

July 12, 2012 by Jason Cruz 9 Comments

The San Jose Mercury News ran a piece on how MMA has hurt amateur wrestling.  The article looks at how many promising wrestlers are turning to MMA as it has a financial future. The article interviews Mark Munoz about the difficulty he had trying to make ends meet financially after his amateur wrestling career.  Munoz was […]

Filed Under: Featured, UFC

UFC 148: Payout Perspective

July 8, 2012 by Jason Cruz 18 Comments

Welcome to another edition of Payout Perspective.  This time we look at the biggest card of the year: Silva v. Sonnen II at the MGM Grand Garden Arena. Silva KOs Sonnen in 2nd round Anderson Silva eluded a spinning back elbow from Chael Sonnen and began and assault with a knee to Sonnen’s  chest which […]

Filed Under: Featured, FOX, gate, pay-per-view, social media, sponsorships, TV, UFC, Zuffa

UFC expects $140 million economic impact for 148

July 4, 2012 by Jason Cruz 1 Comment

The Las Vegas Journal Review’s Business section reports on the economic impact of the UFC’s International Fight Week this week.  It states that the UFC could bring in $140 million to the city this week. The article does cite the UFC’s estimates so one is left to speculate as to the actual impact it may […]

Filed Under: Featured, UFC

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