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PBC debut on NBC draws 2.53 rating/5 share

March 8, 2015 by Jason Cruz 39 Comments

The debut of Premier Boxing Champions in network prime time scored with a 2.53 rating and 5 share in overnight ratings on Saturday night in the 9-11pm ET time slot. UPDATED: 12:24pm PT 3/8/15 – According to Television By Numbers, PBC from 8:30pm-11pm ET drew 3.13 million viewers and a 1.0 share rating among adults […]

Filed Under: boxing, Featured, NBC, Premier Boxing Champions, ratings, TV

UFC 184: Payout Perspective

March 4, 2015 by Jason Cruz 25 Comments

Welcome to another edition of Payout Perspective.  This time we take a look at UFC 184 from the Staples Center in Los Angeles, California. In the main event, Ronda Rousey fought Cat Zingano. Gone in 14 seconds Zero strikes but a scramble that had Cat Zingano’s arm caught by Ronda Rousey and a straight armbar […]

Filed Under: Attendance, Featured, FS1, gate, Invicta FC, mainstream, opinion and analysis, pay-per-view, payouts, Reebok, social media, sponsorships, TV, UFC, Zuffa

Zuffa files Motion to Dismiss in Antitrust lawsuits

March 1, 2015 by Jason Cruz 2 Comments

The end of the week and the end of the month are always prime dates to zing your opposing counsel with motions.  On Friday, February 27th, Zuffa filed a Motion to Dismiss the four identical Antitrust Complaints filed by former UFC fighters in federal court in San Jose.  The hearing date will not be until […]

Filed Under: Antitrust Class Action, Featured, legal, UFC

UFC-DraftKings announce sponsorship deal

February 25, 2015 by Jason Cruz Leave a Comment

The Sports Business Daily reports that fantasy sports operator DraftKings has signed an exclusive partnership with the UFC.  The deal, which was rumored to occur earlier this month now makes DraftKings an official sponsor of the UFC. The deal will include “offline and online branding assets for DraftKings” including “in-octagon signage” (which we’ve already seen) […]

Filed Under: Featured, sponsorships, UFC, Zuffa

Mayweather-Pacquiao set for May 2nd

February 20, 2015 by Jason Cruz 122 Comments

The long-awaited fight between Floyd Mayweather, Jr. and Manny Pacquiao is taking place May 2nd at the MGM Grand Garden Arena.  Mayweather posted a picture of a piece of paper which he states was the signed contract for the fight. It is being reported that the purse split is 60-40 in favor of Mayweather.  One […]

Filed Under: boxing, Featured

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