Dave Meltzer writing for MMA Fighting reports that UFC 190 featuring Ronda Rousey and Beth Correia drew an estimated 900,000 PPV buys. The number would make it the third PPV event this year to draw 800,000 buys. UFC 189 featuring Conor McGregor vs. Chad Mendes drew 1 million buys according to UFC.com. Other estimates have […]
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Zuffa appeal offers opportunity for court to address First Amendment issue in sports
Earlier this month the UFC filed its appeal brief to the Second Circuit Court of Appeals with respect to its dismissed lawsuit against New York. The appeal focuses on Zuffa’s claims that MMA is protected by the First Amendment and that Plaintiffs have standing to press their challenge that the law prohibiting MMA in the […]
Sports sponsorships on the rise but who is benefiting?
The International Business Times wrote a feature on the state of sports sponsorships in smaller leagues including the UFC. Overall, it provides a good overview of the current state of sports sponsorship using the UFC’s recent deal with Reebok as anecdotal information. The article leads with Stitch Duran’s dismissal from the UFC and includes an […]
Lesnar’s ESPN comments sparked by twitter query
Brock Lesnar is making the rounds on behalf of the WWE as it promotes the company’s second-biggest event of the year, Summerslam, at the Barclay’s Center in Brooklyn, New York. The biggest news to come out of Lesnar’s appearance was his comments that Vince McMahon is a better promoter than Dana White. The statement itself […]
Checking in on Spike’s re-branded Friday night
On March 13th Spike TV re-branded its Friday night with a mix of Bellator MMA, Glory Kickboxing and Premier Boxing Champions on its network. MMA Payout takes a look at how it’s done in ratings 6 months in. “Friday Night Lights Out” began mid-March with PBC on Spike to promising ratings. The inaugural event drew […]